Sendoso Partners with Hyperbound to Supercharge AE Upskilling and Cold-Call Competition

Gifting Meets Growth Through Practice

As a longtime Hyperbound customer, Sendoso already knows the power of building pipeline through memorable gifting campaigns. But internal leaders, including Kris Rudeegraap, Co‑Founder and CEO, and Tanner Lacey, VP of Sales (and Partnerships), recognized the need to pair those outreach moments with sharp conversational skills.

Kris brings over a decade of Go‑To‑Market expertise, drawing on experience from Talkdesk, Yapstone, and Piqora before co-founding Sendoso in 2016 to reimagine direct mail and gifting strategy. His leadership has guided Sendoso to category-defining success and global expansion.

Tanner Lacey, with a background driving GTM growth - most notably as a founding sales leader at Spiff and later as a GTM Advisor at Sales Assembly - leveraged that pipeline experience to build Sendoso’s sales engine and channel partnerships.

Together, they championed Hyperbound adoption across AE training tracks and even powered the Beat the Bot 2.0 competition rewards.

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From Practice Bot to Competition Floor

Sendoso reps now have access to AI roleplays for cold calls, value-add discovery, and objection handling, all on-demand and feedback-driven through Hyperbound. But the collaboration didn’t stop there: their team embraced Hyperbound publically during Beat the Bot 2.0, a global cold calling tournament. They used live AI training to sharpen skills and demonstrate how gifting and strong follow-up talk tracks can close deals.

What This Means for Sales Teams

• AE onboarding now includes AI practice to complement gifting strategies
• Consistent training on core sales conversations ensures polished delivery across the board
• Internal adoption feeds into a broader public success story during Beat the Bot
• Managers get a real-world training & competition model they can replicate

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Why We’re Excited About It

“Kris and Tanner have built one of the most recognizable GTM brands in B2B – and they’ve done it by investing in both creativity and precision. Watching their team not only adopt Hyperbound, but turn it into a strategic advantage for AE enablement and external campaigns like Beat the Bot, has been incredible.”- Sriharsha Guduguntla, cofounder & CEO of Hyperbound

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About Sendoso

Sendoso is the leading sending platform that helps revenue teams stand out with personalized gifts, swag, and digital experiences. Founded in 2016 by Kris Rudeegraap, the platform automates gifting at scale - complete with logistics, tracking, and integration - helping companies drive pipeline and build relationships across NAMER, EMEA, and APAC.

About Hyperbound

‍Hyperbound is the AI sales training platform for modern revenue teams. With realistic voice roleplays and real-time feedback, reps can practice key conversations on demand, without manager lift. From onboarding to ongoing coaching, Hyperbound turns training into pipeline.